Doing Something

I just saw a sexist ad from T-Mobile and I sent them a message saying that I will not be purchasing their goods or services as long as their sexist ads persist. I'll stick by that, though I may not apply it to every business. I don't use T-Movile, so it won't be hard to not use it. In fact, I had no desire to spend money on T-Mobile, so boycotting it does not impact me. It also wouldn't impact T-Mobile. They didn't get my money before, they won't get it now, but now they know that sexism will not earn them my money, ever.