Friday, 18 January 2008

Money where my mouth is, part 2

Dunkin' Donuts has an ad with people singing a song that goes "Doin' things is what I like to do." It is about "everyday people" in their normal lives who go to Dunkin' Donuts regularly. I noticed that it had a large ratio of men to women, so I counted. There are a few women in the background, but only one woman participates in the singing.

Maybe only two women's faces appear in the ad. So I contacted Dunkin Donuts and asked them about it. I asked if they only intend to market to men, because if that is the case, I'd like to know so I don't bother to buy from a store that doesn't want my money.

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